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Meet an American classic, styled for a new era. We’ve taken one of the U.S.A.’s biggest contributions to western civilization—denim—and fused it with a highly sustainable natural fiber—jute—to create a cool, casual, and durable area rug. Our denim is upcycled from old blue jeans to bring that soft, worn-in feel into your favorite rooms. Here, dark- and light-wash denim rag yarn is spun with golden jute in a loose chevron pattern with all the irregularities of a well-loved heirloom. Place it in a bedroom, kids’ room, living room, or family room for an effortlessly chic, natural look that’s also gentle under bare feet. Like your favorite pair of jeans, this rug will also wear better as it ages.