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Authentic American style starts and stops with blue jeans. We’ve taken classic denim and fused it with a highly sustainable natural fiber—jute—to create a cool, casual, and durable area rug. Our denim is upcycled from old blue jeans to bring that soft, worn-in feel into your favorite rooms. Here, dark- and light-wash denim rag yarn is spun with golden jute and all the irregularities of a well-loved heirloom. Tucked jute ends add an extra degree of durability. Place it in a bedroom, kids’ room, living room, or family room for an effortlessly chic, natural look that’s also gentle under bare feet. Like your favorite pair of jeans, this rug will also wear better as it ages.